Hello there, Blissful Bosses readers! I’m Sarah, from www.sarahdesign.com and today I’m going to walk you through some Photoshop basics for creating pinnable images. There’s a link to the Photoshop file and video tutorial at the end of the post, so be sure to check that out!
What do you think about when people mention Photoshop? Professional photographers?, Wildy retouched images of models in magazines? If you haven’t ever used Photoshop, chances are you think it’s going to be way too complicated to learn. Or maybe you have it but get overwhelmed by all the buttons and windows. You’re not alone and you don’t have to be afraid because it’s way easier than you think. Contrary to popular belief, you don’t need to be a certified Photoshop Expert to use it for your business. If you can use Canva or PicMonkey, you can use Photoshop!
One reason I think people have a hard time learning Photoshop while watching a tutorial is that the teacher spends FOREVER on a tour of the interface and defining all the tools in the toolbar. It’s boring and makes the task seem so daunting. So I like to cut to the chase... I’ll cover just the essentials tools here.
A basic graphic that most businesses will need at some point is a pinnable image for their Pinterest board. So in today’s tutorial, I’m going to show you how to make this one:
Let’s get started!
Open Photoshop (or download the free trial). Then go up to the top menu and choose File > New. While you’re there, take note of the keyboard command hints that are in there so you can do this faster later. Keyboard commands are huge time savers! For your pinnable design, a good size is 735 pixels wide by 1102 tall, using pixels, and 72 dots per inch for screen resolution. Make the background contents white and hit OK. Then you have your image.
Quick Tip: If you can’t remember what size to use for Pinterest, create an image in canva (filled with white) and download that. Then open it in Photoshop. It will be the right size already - how handy!
We're going to bring in two butterfly images - one for the top of the image, one for the bottom. Then we'll put text in the middle.
Go up to File, Place Embedded. I can navigate on my computer to where those images are saved. I downloaded a couple cute butterfly images from Pexels.com. Find your image, Click it and hit Place.
It comes in as a Smart Object, that's why it has a big "X" across it. You can see it has all the corners and edges with these little squares, which mean that you could stretch it out if you wanted to. Just hit Return and it puts it in place.
With the arrow tool selected, move the butterfly image to the bottom of the screen. You can use your arrow tools on your keyboard to scoot it around.
Then grab the next image we want to use. Again, go to File, Place Embedded. I grab my second Pexels photo, select Place, and hit Return. Then scoot that into place with the keyboard arrow tool as well.
When you use your arrow keys to move an image, it moves slowly. But if you hold Shift, it moves in larger increments.
Now you can see where we have our bottom and top layers. With the top layer selected, we need to create a new layer. Down at the bottom of the Layers palette, there's a thing that looks like a little square paper with the corner turned. This is how you create a new layer. Click on that, and it makes a new layer above the selected one.
Now with that new layer selected, go over to your tools and click on the rectangular marquee tool - it looks like a dotted line square.
We’re going to add a little white box in the center of our image. Click and drag to draw a box.
Then go to Edit, Fill. There are several choices - white, 50% gray, black, Foreground, Background, etc. You could just pick white, or since in this case, the background color is white, just pick background. Then deselect that. Hit Command D or go up into the Select menu, and click Deselect.
Now onto the text. Click on your text tool. You'll notice that the square up on the text bar is black - that's reflecting what the foreground color is, which is good - we want it to be black. I have Baskerville Italic font in there and just leave that as is. The text is center aligned and at a size of 124 pixels. Just click where you want your text to be, and you’ll get a big cursor.
Type out "Best flowers for a" hit Return, then type "Butterfly garden." We want to make the top row be a simpler font, not Baskerville Italic. Change it to Arial.
To change the size, you can type where the pixel size is, or click on the drop down arrow and pick a smaller number. But my favorite way to change text size thing is to hover my mouse over where it has the two T's. It will give you a hand with a finger pointing, and two little triangular arrows pointing left and right. You can click and drag left or right to make the text bigger or smaller.
We want the top row of words to be all caps. Open up your character palette by clicking Window, Character. In this window, you have a lot of options to change your font. Click on the one that looks like two capital T’s, and it will make your text all caps.
Now it looks extra huge. That trick about sliding to set the size works here, too. Drag the text size down and make it smaller.
Since the text rows look too close together, I want to change the line height (or leading) with the leading tool. It looks like an "A" stacked on top of another "A" with an up and down arrow. Just like the text size tool, you can drag it left and right to adjust the line height.
Next we need to duplicate this layer by grabbing the layer and dragging it down onto the new layer icon - that little folded over paper icon. It makes another text layer. I’m going to scooch the new layer down (with keyboard arrows) to add my web address below the words.
I delete the fancy text of the new layer, and where it says, “Best flowers for a…” I type in my web address. Since it looks enormous and doesn't need to be, I select the text and make it smaller.
We can make it a lighter color, too. Remember, we can change our color over in the character palette where it says "Color". Change it to a light gray.
Now select all of the text layers using Shift-click and use your keyboard arrows to scoot them up higher.
This looks ok but would be way more cohesive if we bring in some color from the images. So to color the text “Butterfly Garden” to match one of the butterflies go over to the color selection box (it brings up the color picker). You can pick a color from right here inside this window, or if you hover over your image, your cursor turns into a little eyedropper. Just click the eyedropper in the image to choose a color from there.
I select an orange shade from one of the butterflies. You can see it changed "Butterfly garden" to an orange. Experiment here with your image, and see what color looks best for your text. Then hit Okay. Then our image is all good to go!
Thanks so much for following along through the tutorial. I hope you found it helpful!
Download the free video tutorial + the Photoshop template file below!