The importance of blogging as an entrepreneur (and how to connect with your ideal client)

So you’re not a blogger, and you hate writing.

In the beginning, I wasn’t a fan either.

I don’t necessarily enjoy writing; however, I do love producing blog content to connect with you and help you grow your business. After you read my blog, I hope you leave feeling inspired and motivated to go out and take action towards your business dreams.

So, if you’ve been wondering whether you need to add a blog to your new business site, in short, my answer is yes.

You could get away with just marketing the crap out of your sales page, but I can’t guarantee that that will be enough to convince your website visitors to hand you their hard earned cash.

 
Blogging is extremely important in the startup of your business for SO many reasons. Click to see why and learn which topics you should blog about first!

Pin that bad boy!

 

Do what you love!

If you’ve followed me for any period of time, you know how I feel about doing what you love and forgetting the rest.

So, I will tell you that you don’t have to blog that much if you don’t love it. Technically, you could just blog in the very beginning of your biz, to build your trust factor until you have enough social proof and testimonials that you don’t need to anymore.

You just need to create enough blog content to show your readers that you are an expert in your niche - that you know how to get them from a before to an after. Plus, as an added bonus, you’ll have content continuously floating around on Pinterest,Twitter, Facebook, and Instagram.

When I launched Blissful Bosses, I only had 3 blog posts up, and even now I only create a new post 2 or 3 times a month.

Start with a few blog posts and add to your collection as you please

I made sure to have 3 blog posts live on my website when I opened the doors to Blissful Bosses.

I did this so that my very first website visitor had some juicy, actionable content to take away with the hopes that they would remember my website and come back to it frequently.

If I had launched without any content, then I would’ve risked losing that potential follower because my website provided no value to them. So, why would they want to come back?

You get one solid chance at a first impression.

You only get ONE chance to make your online space memorable. People are busy these days. If they’re not being entertained or taking away value from your website, then they’re going to feel like they just wasted 5 minutes of their precious time scrolling through fluff. You don’t want your name attached to that feeling.

After those 3 initial posts, I posted new content to my blog 2 or 3 times a month (and continue to do so). Why? So that I can put more content into my social media marketing rotation.

Blog content for social media marketing

If you aren’t adding valuable new content to your social media platforms, then why should your audience continue to follow you? That content doesn’t have to be a blog post; however, posting a new blog post covers you on all marketing platforms - Twitter, Pinterest, Instagram, Facebook, e-mail, etc.

If your Twitter content was just a quick tip, how could you also use that on Pinterest? Where would that Pin link back to?

If you developed that tip into a blog post with a graphic, you could Pin the blog post all over Pinterest, Instagram your graphic with a description of your post and the link, Tweet out the title and link to the post, share the post with your e-mail list and the Facebook groups that you’re a part of. The possibilities are endless!

And the best part? You can put it into a social media scheduling system and keep the content rotating. Meaning that you reuse the content and repost it over time throughout ALL of your platforms.

Blog posting day is a big social media day for me. After my new blog post goes live, I’ll Pin it on relevant Pinterest boards 2 times that day, tweet about it 2 times that day, and post a photo with a teaser on Instagram. Then, I’ll schedule a few more Pins and 2 more tweets for the following day. I also like to send out an email with the new content and post it in my Facebook community, Blissful Boss Society. It’s brand new content, so it’s okay to make it front and center across every platform!!

As you can see, having even just a small amount of blog content is extremely beneficial for growing your business.

How blog content benefits you

  • You increase your trust factor by A LOT. - When you give your website visitors a piece of your mind through how-to’s, success stories, and tutorials in your blog posts, you can connect with them on a professional level and build their trust and respect for what you have to say. If there is no space on your website that shows them that you know what you’re talking about, then why on earth would they buy from you?

  • You have more content to float around the online world. - More Pins circulating Pinterest, more links to post on Twitter, more title graphics to post on Instagram, more content to share on your Facebook page and in closed Facebook groups. You can keep your name, content, and expertise in front of your ideal audience on every platform.

  • (Bonus benefit) You have the opportunity to add a content upgrade to your blog posts, which grows your email list and your trust factor on an even deeper level. A content upgrade is just something you offer your readers to make the content easier to implement (like a PDF checklist or cheat sheet) or it’s just additional content that they can download in exchange for their email address. 

You can easily see the benefits of writing a few blog posts to gain exposure and trust.

Now, if you’re anything like half of my clients, you’re wondering what you could possibly post about. Or you’re thinking, “Well my business has a physical product for sale and there’s nothing valuable I could post about.”

I’ve had clients in very random niches, and we’ve found TONS for them to blog about during their business launch and the months that followed!

    Here are my top three “get you started” topics

    1. Tips to get you from point A to point B

    2. How-to’s and tutorials

    3. Success stories as they relate to your business or product

    For example, one of my clients sells a physical item for families. Her target audience is moms, so she blogs about motherhood. I had another client who sells her services as a virtual assistant. Her target audience is business owners, so she blogs about social media marketing and gives them tips to make their busy lives easier.

    So my first question to you is: Who are you selling to?

    Now, what do they need from you that you could write a blog post about?

    If you’re not crystal clear on the answers to those questions, then grab my free 7-day course “First Steps To Virtual Success” to define your ideal client, niche, and passion.